Seattle Traffic 🚦

Redesign and develop, from conception to production, SeattleTraffic.org based on user research and usability testing.

Challenge

Improve accessibility, user experience, and visual design of SeattleTraffic.org by incorporating findings from user research and usability testing. Communicate effectively intra‐ and inter‐agency.

Outcome

Developed a fully‐fledged WordPress theme that has been thoroughly tested for accessibility, inclusivity, and usability. Improved brand awareness and understanding.

Seattle Traffic after the implementation of design changesSeattle Traffic website before design changes
SeattleTraffic.org, before and after my design implementation.

Introduction

Initially launched at the beginning of the “Seattle Squeeze,” before the demolition of the Alaska Way Viaduct, Seattle Traffic is a collaboration between eight regional agencies that promotes the transparent sharing of important news and related travel impacts in and around the Seattle area.